Benefits & Supportive Statistics

The points listed below are true indicators that you can significantly benefit from joining our group.

• We want to increase the number of inbound calls
• We want to grow our practice by attracting new patients
• We have competition near by in our area
• We want to maximize our advertising effectiveness in our immediate area/s

Interesting figures

• According to the Australian Bureau of Statistics over 350,000 people move interstate each year thus becoming potential new patients in a new area.

• Most patients initiate contact with a new clinic via phone. With a phone word you can make it simple for new patients to find and contact you directly. 

 

1300 MED CLINIC WILL BE  ADVERTISING IN THE ONLINE YELLOW PAGES.

"With a large prominent banner add drawing maximum attention on all pages"

 

The total yearly online searches for “Doctors and Medical clinics” from Feb 07 till Jan 08 in the following locations are:

Are you targeting new patients?

• Yellow pages advertising? Lead prospective new patients straight to your advertisement surrounded by your competitors. Will they choose you or does someone else’s ad look more attractive?(1300 MED CLINIC will have yellow pages online advertising included)
  
• Local newspaper advertising? The positive hit rate of a quarter page ad is 0.06%. If the newspaper covers a population of 50,000 and the cost of the ad is $2,000 the number of motivated buyers would be 30 at an acquisition cost of $66.00 per person. That’s a lot of money to acquire a new patient.

• Mass mailings. Expensive with similar outlays as above.

Let’s face it, advertising is expensive and without repetition your ad is quickly forgotten. Given that patients only call when there is a need, you can be sure your ad has been long forgotten.

With a phone word this risk is greatly reduced. Prospective patients never need to look up your number again. To see how it works (CLICK HERE) .

Phone words aim to attract new patients at a cost effective price.

Introducing phone words.

Phone words are the alphanumeric equivalent of a phone number and here in Australia businesses both large and small are quickly adopting them as an effective marketing tool to ensure better advertising recall. There are currently more than 5000 businesses in Australia using them, and more than 30 of the top 50 advertisers in Australia are already benefiting from them. For more information regarding phone word statistics (PHONEWORDS).

More phone word statistics....

Roy Morgan research in 2008 shows that 95% of Australians are aware of phone words and the concept of alpha numeric dialling with uptake across all age groups from 14 - 55. The actual usage of Phone Words or Phone Names has doubled since 2006.

Phone words are rapidly being sought by leading organisations and individual businesses. They have been used in the US for nearly 30 years and are here to stay.